#tide ocean material® is made from 100% ocean-bound plastic, developed in partnership with Swiss scientists. On five islands in the Andaman Sea off the coast of Thailand, local fishermen are being trained and paid to gather and sort plastic waste. This material is registered, washed, shredded and turned into a granular material that can be injected or spun into a yarn. #tide has just launched a third product: Filament that can be used for 3D-Printing.
In the #tide Luminox timepiece, this 100% recycled material is used to make the case, bezel. The strap is also recycled sustainable materials made from recycled PET water bottles.
The 0321.ECO timepiece comes in an elegant grey, with a wave-textured pattern and the 3R’s (Reduce Reuse Recycle) logo on the dial. The sustainable outdoor watch includes green and orange light tubes with additional Super-LumiNova at 12 o'clock. The lightweight CARBONOX™ case adds the finishing touches to this special timepiece. This carbon compound material is 6 times lighter than steel and 3 times lighter than titanium.
The ECO series watch comes with a stainless-steel signature buckle, quick release spring bars and a black recycled PET strap in 22 mm. All straps with the same lug width fit the watch.
The material is made from 100% ocean-bound plastic, developed in partnership with Swiss scientists. On five islands in the Andaman Sea off the coast of Thailand, local fishermen are being trained and paid to gather and sort plastic waste. The #tide material starts out as this collected plastic waste, which is then broken down by a sophisticated sustainable process to its base particles. These are treated, cleaned, and then shredded so that they can be injected, just like the original plastic it once was. In this way, Luminox reuses this material, reduces the impact on the planet, and helps to clean up the ocean, while also helping these indigenous people learn a new skill and make a regular income. Learn more about #tide on www.tide.earth .
Sustainability has been on Luminox’s radar for a while, and its parent company, Mondaine Watch Ltd., is one of the world’s first carbon-neutral watch companies. Since 2020, all Mondaine brands, including Luminox, operate with net-zero carbon emissions. The Mondaine Group uses solar power and eco-friendly materials in its production processes and is renowned for its innovation, including in the environmental field. In addition, a proportion of the company's revenue is donated to social and environmental non-profit organizations, such as Fairventures Worldwide .